What is deepfake phishing?

Deepfake phishing uses AI-generated audio, video, or images to impersonate trusted individuals. These realistic fabrications deceive victims into revealing sensitive information, transferring money, or clicking malicious links, making it a dangerous evolution of traditional phishing attacks.

Are deepfakes used in phishing attacks?

Yes, deepfakes are increasingly used in phishing attacks. Cybercriminals deploy fake voice calls or videos impersonating executives or colleagues to manipulate victims into taking harmful actions like wire transfers, credential sharing, or granting unauthorized system access.

How dangerous are AI phishing attacks?

AI phishing attacks are highly dangerous due to their precision and realism. They adapt to targets, mimic human behavior, and bypass traditional filters. These attacks can deceive even trained professionals, leading to major financial loss or data breaches.

How to identify a deepfake phishing attempt?

Signs include unnatural blinking, lip-sync mismatches, voice distortions, or requests that create urgency or secrecy. Always verify through a second channel, especially for financial or sensitive tasks. Use authentication tools and train staff to detect anomalies.

How much has deepfake phishing increased?

Deepfake phishing attacks surged by over 310% between 2023 and 2025.

What are examples of deepfake phishing attacks?

A UK energy firm lost $243,000 in 2023 after a deepfake voice call impersonated its CEO. In 2024, scammers used a video deepfake in a Zoom meeting to trick a finance team into wiring funds. Such cases are rising rapidly.

Can AI be used to prevent phishing?

Yes, AI can detect phishing by analyzing email patterns, facial/video inconsistencies, voice anomalies, and contextual red flags. AI-based cybersecurity tools enhance threat detection, flag deepfake content, and help automate response, offering defense against AI-powered phishing attacks.

Deepfake Attacks & AI-Generated Phishing: 2025 Statistics